I'm a Product & UX Design leader with over 10 years of experience leading global teams and improving digital experiences for complex B2B platforms.

My professional focus has shifted from hands-on design work to managing design teams, scaling design practices, and establishing systems that enable teams to work better. Since 2016, this is what I've spent most of my time doing, and what I write about here.

I don't feature detailed project portfolios due to confidentiality agreements and because most projects evolve significantly after launch. The work I'm most proud of is often the processes, systems, and team practices that don't make good case studies but create lasting impact.

Background

I started in architecture, studied at the University of Turin, and worked as a 3D designer for six years before transitioning to digital design. I've worked at Spotzer (scaling from web designer to design director managing 30+ people), freelanced across branding and editorial projects, and now lead UX at GreenFlux.

I'm based in Amsterdam and work remotely. Outside of work, I write about the apps and tools I use, reflect on design philosophy, and share what inspires me.

This site

This site is built with Astro . You can read more about the technical setup here .