My design principles

During the years, I developed an interior compass that guides me when designing products as well as when choosing which ones to support and use on a daily basis. If you are familiar with them, you will notice the influence of Dieter Ram’s Ten Principles of Good Design. When presenting my list of principles, I always share this debt: the man made a perfect list. We can only get inspired by it and tailor it to suit us better....

August 28, 2023 · 3 min

Maximum Viable Product

I recently found out about this concept which explains perfectly what I think a great product should represent. We can define the Maximum Viable Product (Max VP) as a product that has just those features that allow it to be successful and no more. Customer needs are being met. Instead of infinite grow (a concept at this point engrained in Silicon Valley companies) and the continuous adding of new features, a Max VP is a finely tuned engine that runs at full speed, where every feature has been carefully implemented and the UX is king....

January 24, 2023 · 2 min