Sometimes a leader needs to make decisions with uncertain business sense, or even knowing that the decision doesn’t make business sense, but simply because their intuition or conscience tell them it’s the right thing to do. — John Gruber
I don’t agree with everything written in this beautiful article1 but this resonated with me and I think it’s deeply connected with why I love opinionated design.
A creative direction is different from a purely–business–oriented one and, even if he says this is not the case2, in the linked article John Gruber clearly explains why Tim Cook’s Apple is different from the one Steve Jobs used us to.
Footnotes
-
For example the line: “Cook, just like Jobs, surely relates deeply to this quip from Walt Disney: “We don’t make movies to make money. We make money to make more movies.”” Lol. ↩
-
And he makes some really good points, like the fact that Tim Cook is pushing a lot of accessibility features that don’t really make sense from a financial-only perspective. ↩