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// Especially good design

Good design takes time and effort, but the time used to understand and clarify a design is not wasted. While design takes time to get it right, it will lead to a more efficient product and ultimately save time for the users of the product or service. Even though a small group of designers may spend a few months carefully thinking about the product, the end result can be a product or a service that, for many years, saves time for hundreds of thousands of others.

A beautiful piece of writing and a rare โ€œbehind-the-scenesโ€ from the iA team.

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